Mar 29, 2009
Mar 26, 2009
Coming back to yellow, you can see how packaging designers would look to this colour. Not only does it stand out, it is warm, friendly and engaging, and suggests health and vitality. It also carries value connotations, especially when black type is used in bold on yellow backgrounds - which does, however, limit it's application for premium products. The PAK ' N SAVE brand in New Zealand is an outstanding example of the power of yellow when executed well.
Red/orange is a mixed bag in the store – often the red is too dark, the orange/ tomato red stands out a lot more.
Food for thought for those designing in-store,signage POS and packaging.
Mar 24, 2009
Targeting Gen-Y, selling low-value, high volume, fast-changing 'disposable' jewellery. Perfect for the recessionary environment. Interesting to note that while it attracts customers from a much broader group, it is very focused. Great, strong branding and use of brand iconography (the heart - for the blokes out there :) )
Mar 19, 2009
Mar 18, 2009
Mar 17, 2009
Mar 15, 2009
Mar 14, 2009
Mar 9, 2009
Mar 6, 2009
No virus found in this outgoing message.
Checked by AVG.
Version: 7.5.557 / Virus Database: 270.11.7/1982 - Release Date: 3/03/2009 4:09 PM
Mar 3, 2009
Some very useful insights here into the dynamics of using social media.
Mar 2, 2009
Moore Park store, Monday lunch-time, a quiet day in the store which is undergoing a major merchandising re-lay, probably to reflect new seasonal stock coming in (autumn look).
The huge barn-like atmosphere shouts range and low price but lacks ambience and theatre. The no-frills features like concrete floors and high stud lights reinforce the low price proposition. The wooden check out and service counters are a bit hokey, as are the staff members' vests.
However, I found the staff member I encountered friendly, helpful and knowledgeable.
The advertising is of the unfortunately ubiquitous 'shouting deal' variety.
This is undoubtedly a destination if you are looking for any camping or outdoor leisure gear, a traditional category killer model - they feel a bit like the Super Cheap Auto of camping, which is ironic as that business has its own BCF (Boating, Camping, Fishing) large format business.
It will be a haven to blokes looking for a male-friendly environment, but a turn-off to those looking for a more engaging shopping experience.
Mar 1, 2009
UPDATED: A BASIC NUMERIC ANALYSIS
- In the 2 mins of this observation, 24 consumers passed or entered the store, or 1 every 5 secs.
- Of these, 13 were from the left, 11 from the right side of the store.
- Of the 24, 17 (71%) were female, 7 male.
- Of the 24, a staggering 11 looked at the window (7 from the left, 4 from the right)
- Of the 11 looking at the window, 10 were female, meaning that 10/17 (59%) female customers observed the window.
- Of the 10 who observed the window, 7 (70%) went into the front of the store and examined the merchandise displays.
- Thus of the original 17 female customers (target market), 7 (41%) were converted into examining the displays at the front of the store.
- Men, women without tops wait tables at Maine coffee shop
- Owner says high number of applicants a reflection of tough job market
- Staff hired on basis of friendliness and willingness to "treat everyone equally"
- "People leave here happy and can't wait to come back," owner says