Apr 30, 2009
Apr 24, 2009
Apr 23, 2009
Apr 22, 2009
Apr 21, 2009
Membership in loyalty rewards programs in the US has reached a high of 1.808 billion — a 24% jump since Colloquy's last census in 2007. There are 14.1 loyalty program memberships per household, however, only 6.2 are actively used. Active participation is relatively flat compared to 2007. Colloquy researchers say that this consumer non-engagement with loyalty programs is a call for marketers to increase the value of their programs, rather than the size.
“It seems that, in terms of membership growth, loyalty programs have gotten as big as they need and arguably too big,” said Rick Ferguson, editorial director for Colloquy, which released the census Tuesday. “A lot of these numbers are just names in the database and are inert, so I think it's time to stop thinking about program size and thinking about loyalty programs as backdoor acquisition vehicles. Instead, marketers should look at the customers that are active and contributing most to their bottom line and really use loyalty programs to connect and communicate with those people.”
Loyalty marketers must look more closely at their consumer data and use it more wisely than they have done in the past, Ferguson added. This advice rings particularly true in a rapidly changing economy, where it's difficult to foresee how consumers will be spending their money next year or even next month.
Although its membership numbers are lower than the bloated financial, travel and hospitality and retail sectors, the gaming industry boasts some of the highest activity rates. Ferguson credits the gaming industry's emphasis on experiential rewards — better in-house service, room upgrades and rewards based on preferred activities —with driving customers' engagement in such programs.
“The gaming industry overall is really a lot farther ahead in terms of using data to influence the customer experience,” he said. “I think that provides an eye-check lesson to others to really take this data and start to leverage it because they're all sitting on big piles of customer data. It's a challenge to sort through it and find insights you can exploit, but they're going to have to increase activity rates. They need to shift from short-term thinking to using programs that develop sticky relationships.”
Apr 18, 2009
Apr 12, 2009
Apr 10, 2009
(Source: Retail Week)
B&Q to personalise marketing
B&Q is to introduce more personalised marketing to customers in the second half of this year to better target specific segments such as older shoppers and trade customers.
The DIY retailer has been analysing customer data using things like its Trade Discount Card, to work out how different customer segments behave, and to identify the type of DIY projects they are likely to embark on.
It has been able to analyse this data and create predictive models of customer behaviour since investing in a data mining tool from SPSS last year.
Cool interactive idea (although not original).
To promote the upcoming Terminator movie this site allows you to upload a photo (or use your webcam) then lets you terminate yourself. Alternatively you can upset Christian Bale and he can actually rip your face off.
"We are excited to celebrate The Simpsons on postage stamps," said U.S. Postal Service Executive Director of Stamp Services David Failor. "Eyebrow-raising to say the least, this witty, well-written pop icon continues to irreverently satire its parody of a middle-class family as it lampoons American culture. The Simpsons stamps, which includes known philatelists Bart Simpson, will serve as a great opportunity to interest youngsters into stamp collecting."
"This is the biggest and most adhesive honor The Simpsons has ever received," said Matt Groening, creator and executive producer of The Simpsons.
Apr 8, 2009
Apr 7, 2009
- The aged population - a lot of grey hair - a number of whom require extra seating, and space for mobility aids.
- The young families with strollers - again requiring space.
- The importance of the front table as a drawcard for impulse purchases. (Of course the product display has to be attractive - the Price Attack store about 30 feet down the mall, similar location had no takers on its boring table display).
- The importance of Lotto as a traffic generator.
Apr 5, 2009
Wired has an article that says tea is the new coffee and reports that today's web 2.0 crowd is on a tea drinking binge. The article also says that today's influential young Web 2.0 millionaires are drinking expensive imported teas. The article says Digg founder Kevin Rose imports $1,000 a month worth of specialty tea for Digg employees.