Starbucks bolsters its in-store experience with an exclusive content network

Source: Creativity

Starbucks customers can now get more than just a coffee, scone and Wi-fi when they step into their local branch thanks to the launch of Starbucks Digital Network, an in-house content network created in partnership with Yahoo that provides patrons with access to news, entertainment, business and the local goings on.

The network's channels feature content from a variety of providers, including the Wall Street Journal, The New York Times and USA Today for News, iTunes and the Bookish Reading Club for Entertainment, and Rodale for Wellness. A hookup with Linked In will also provide job searchers squatting the coffee shop tables access to a career blog and tips from career coach Lindsey Pollak. The network will also be site specific, and a Neighborhood channel will bring relevant local content via Foursquare, Patch and Zagat.

Interesting Stat

Source: Nielsen 

The latest Nielsen 'Online Retail Monitor' study has shown travel sector purchases account for 47% of all spending in a flourishing online retail market.

The study, which analysed spending across 16 major retail product categories, showed that around one third of online shoppers bought travel product or services, from flights to hotels to travel products, with an average purchase of $1,168 over the 30-day study period.