A sneak preview inside Open Wallets, showing format and style.
You can buy your copy here for 30% OFF ($ 15.39) for a limited time only . You get 32 pages in an easy to read landscape download pdf format, jam-packed with generous illustrations and practical tips.
This review from @kimmar who has blogged for Choice, the consumer organisation. Have a read on her take :)
This review comment from one of New Zealand and Australasia's leading retail advertising agencies:
"From an advertising agency point of view, ‘Open Wallets’ is a valuable guide to the nuts and bolts of the in-store environment, with great insights on how to ‘do’ retail. It’s an engaging and easy read for busy people, but balanced nicely with plenty of relevant detail about what to do, and what not to do."
Jarad O'Hara | Client Services/Strategic Director |.99
Auckland, New Zealand
Dr Stephen Saunders consumer scientist