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Oct 27, 2009

White Hot Execution

The Body Shop QVB. This is a great example of a retailer thinking through their marketing. The campaign idea of 'White Hot Summer' in the window is reflected as soon as you walk into the store and spot the promo table. This makes the window work that much harder and helps to quickly convert busy browsers in this high-traffic location. And, as with all campaigns from this retailer, the presentation standards are high.

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