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Oct 27, 2009

When shoe retailers stumble

Wittners, Broadway.  This retailer generally runs a very tidy operation with high visual merchandising standards.  So, it was a bit surprising to see this promotional rack display.  My issue is not that there is a promotional display - that is fine, but that it is not in keeping with the rest of the store. It looks like an afterthought, whereas a promotional unit is used so often in retail and occupies such a strategic spot at the front of the store, it should be carefully considered and designed. It should be smaller and carrying less stock.   Sometimes even the best retailers chase sales at all costs.

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