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Oct 12, 2009


Coles, Surry Hills.  Coles have generally been doing a credible job in lifting their game on in-store price signage and ticketing.  However, I thought this ticket shows a fundamental lack of understanding of which colours work in the typically low-lighting levels of supermarkets.  The white on yellow simply does not stand out - contrast that with white on red from the nearby ticket.  I understand they might have wanted to differentiate their gift card offer, but in this case differentiation has been at the expense of delivering the message.

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