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Oct 6, 2009

A problem of identity


Coles, Surry Hills. Does 'green' (as in eco-friendly) have an identity problem ? This is not an isolated example in a packaging context.  What do you think ? Is it time for an accredited trademark (with all the complexity and cost that entails) ? Just asking ...

from Dr Stephen Saunders consumer scientist at 10:13 AM

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