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Oct 7, 2009

The Front Table

Events, East Gardens. A good application of the essential principles in the front of house promotional table:

1. Have an offer
2. Use colour blocking
3. Flat-packing for apparel, low-profile for other products
4. Leave plenty of room on either side
5. Keep it simple
6. Do not disrupt sight line to the back of the store

It is surprising how many retailers forget to apply these basic principles in the most important selling zone in the store.  Well done to this team.

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