:::||> CONVERT SHOPPER INSIGHTS INTO CASHFLOW <|| :::

retail marketing strategy, consulting assignments, executive workshops, conferences and research services, merchandising ideas, advertising ideas, consumer behavior, shopper behavior, shopper marketing, shopper insight, retail e-commerce


Oct 9, 2009

Cotton On's Loose Thread


Cotton On, East Gardens.  Yet another example of dodgy promotional advertising from this retailer. The '$10 and under sale'  refers to 'selected lines' - detailed in the superfine font.   I guess it is expecting too much from a retailer who cannot even hang the sale signs up properly ... ?


from Dr Stephen Saunders consumer scientist at 12:12 PM

1 comment:

  1. MelaDecember 28, 2010 at 3:35 PM

    My dad & I were at "Cotton On" today. There was a section marked "$5 and under"... but all the shirts there were $10. LOL.

    ReplyDelete

Subscribe to: Post Comments (Atom)