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May 24, 2010

Tea, anyone ?

T2, Bondi Junction.  Excellent use  of dramatic lighting and colour to create a compelling shopping experience, with a touch of the exotic.

Write the Future ?

Nike poster, Bondi Junction.  Great looking poster - but what does 'Write The Future' mean ?  Whatever happened to the elegant simplicity of 'Just Do It' ?


Crabtree and Evelyn, Bondi Junction. As pretty as it was, it was hard to get excited about this beach display on one of the coldest days of the year.

Fabulous L'Occitane Window

L'Occitane, Bondi Junction.  Colourful, impactful, stands out in a busy mall.

May 19, 2010

Colette looks busy

Colette, East Gardens.  This relatively new accessories store seems pretty popular.  I like the dramatic lighting and decor.

Retail Pain Falls Mainly on the Plain

Eastgardens mall.  Signs of retail pain.  It was quite noticeable how many stores in this busy suburban mall have closed.

May 17, 2010

Sportsgirl splashes colour

Sportsgirl, Broadway.  Colourful window which epitomizes brand attitude and speaks to the target market.  I like the way they continually promote their website.

Go West

Nine West, Broadway.  Cool sale graphic, shows a bit of imagination, but could be better executed for impact.

The Maze at Smiggle

Smiggle, Broadway.  Attractive plasma window - but what are they selling ?

Retail Landscape

May 12, 2010

Drop Pants prices ?

Jeans West, Broadway - very aggressive discounting - drop pants prices ?

Hot az Cupcakes

Cupcake Bakery, QVB/Myer.  Strong merchandising - very tempting.

Two Left Feet, Right ?

WildSurf, Broadway.  Unbelievable, this store's merchandiser clearly doesn't know right from left :)

May 6, 2010

Virgin Blue's new mobile boarding pass system

Innovative !

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Hi Stephen

Virgin Blue Check-Mate
Virgin Blue has launched a revolutionary, innovative new process to check-in and board on domestic flights via a traveller's mobile called "Check-Mate". You no longer have to rush to the airport and join the queues, or worry about leaving your on-line boarding pass on the printer, now everything is in your pocket.

Easy Check-in

The mobile app for Virgin Blue's Check-Mate system is the 1st in Australia which lets you check-in from anywhere, when travelling between Sydney, Melbourne and Brisbane. No need to be at your computer, your BlackBerry™ or 3G phone does it all.

Electronic Boarding Pass

With Virgin Blue Check-Mate you don't even need to print out your boarding pass. You'll get a 2D Bar code sent to your BlackBerry™ or 3G phone, which is scanned at the gate.

Book or change your flight

Virgin Blue Check-Mate also allows you to book and change your flight, at the touch of your screen on your BlackBerry™ or 3G phone.

Why not give it a go now?

Access on any 3G mobile at mobile.virginblue.com.au or download the app for Check-Mate from blackberry.com/appworld.

Happy flying,

The Velocity Team.
Velocity. Rewards you Faster.
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