Jan 28, 2009
Jan 24, 2009
Jan 18, 2009
The $1 million campaign -- which invited young men to go online to play Chunga, the virtual game at which Fagerlund was a former champion -- achieved results Nestle would normally have expected from a television campaign, but at a quarter of the cost.
People ate 63 per cent more Kit Kat Chunky bars and brand awareness jumped 8 percentage points in research tracking the effect of the Kit Kat Chunga Championship campaign.
The campaign -- most of which ran on social networking sites such as MySpace, Facebook and YouTube -- was the most comprehensive of its type in Australia.
Jan 17, 2009
Jan 15, 2009
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Jan 14, 2009
You have been sent this article link by The Shoppologist courtesy of smh.com.au
The fiscal stimulus has made a difference, but 2% retail growth hardly constitutes a boom !
Rudd's cash bonus prompts retail boom
January 13, 2009 - 7:38PM
To view the entire article, click on: http://news.smh.com.au/business/rudds-cash-bonus-prompts-retail-boom-20090113-7g2a.html
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Jan 12, 2009
- The futures of Australasian retailing
- Sticky customers
- The High Street: niche or nothing
- SHOPPOLOGY LANDSCAPE - the consumer in habitat
- Needs, wants, must
Jan 11, 2009
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Jan 10, 2009
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