IT'S NOT A FILTER IT'S A CHOICE

http://www.servantofchaos.com/2009/03/its-not-a-filter-its-a-choice.html

Some very useful insights here into the dynamics of using social media.

FACEBOOK FLASHMOB

http://edition.cnn.com/2009/WORLD/europe/02/09/uk.station.flashmob/index.html

Source: CNN

Thousands of dancers jammed a major London train station in a Facebook-driven "flashmob" mimicking an advertisement for a phone company.

Thousands of people attended Friday's silent disco.

And the event last Friday evening was so successful that another is planned for next Friday in Trafalgar Square in central London. Plus, a group has been set up to organize another one at Liverpool Street Station a week later.

Videos posted on the social-networking site showed Liverpool Street Station completely filled with people, counting down the seconds until the clock showed 7 p.m., then dancing to music on their mp3 players as the hour struck.

THE SOCIAL CHUNGA

Interesting story (Source: The Australian).  

A QUIRKY internet advertising campaign featuring the character Hans Fagerlund -- the headband-wearing front man for Kit Kat Chunky chocolate -- has had remarkable success for snack company Nestle.

The $1 million campaign -- which invited young men to go online to play Chunga, the virtual game at which Fagerlund was a former champion -- achieved results Nestle would normally have expected from a television campaign, but at a quarter of the cost.

People ate 63 per cent more Kit Kat Chunky bars and brand awareness jumped 8 percentage points in research tracking the effect of the Kit Kat Chunga Championship campaign.

The campaign -- most of which ran on social networking sites such as MySpace, Facebook and YouTube -- was the most comprehensive of its type in Australia.

http://www.theaustralian.news.com.au/business/story/0,28124,24922283-7582,00.html