This is just, well, Hot

Surfection, Bondi Junction.  This graphic for SeaFolly at a busy end of the mall is impressive - for many reasons :)

Cool Dudes

SDS Surf Dive n Ski, Warringah. Edgy poster.

Surf's Looking Up

Rip Curl, Miranda. The expected stunning graphics from a leading surfwear retailer. As you can see, 'trawling the mall' has it's occasional benefit :) (sigh)

WHEN CONFUSION REIGNS

Surfwearshop, Darling Harbour.  The juxtaposition of 'new markdowns' with 'new arrivals' is highly confusing.  No prizes for guessing which one customers will look at first !  'New' should be just that - 'new' - as in new arrivals. Cues like this are important for shoppers, especially at the front of the shop.   I guess, soon the 'new arrivals' will become 'new markdowns' :)

CRED OFF THE WALL

SDS, Surf Dive n Ski, Westfield Chatswood, wall display lends street cred.

LIFE'S A BEACH

CityBeach store, Burwood.  A very slick operation that engages the senses.  Quirky merchandising. Good customer service and presentation in-store.  Some problems with items not being priced correctly - discrepancy between sticker price and POS system, was fixed quickly. Interesting to note about the only store in a large mall that was hiring (see earlier posting).

JOBS BOARD

Great to see one retail business hiring.  City Beach, Burwood.  They run a slick operation too and deserve to do well.

A RIPPER WINDOW

Rip Curl, Miranda

IN THE SWIM

Stunning Billabong window Bondi Junction

A STEP AHEAD

Strong use of background colour Quiksilver Miranda mall

CHAOS IN BRANDS

at Kaos Surfwear, Salamander Bay, but then it probably works for the core audience.

QUIKSILVER

Eye catching window in Bondi

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SURF'S UP IN BONDI

Oakley window sells the dream in bondi junction mall

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RIPPER WINDOW

At Rip Curl DFO a window that sells the dream.  They set a high standard, with great graphics, even at their outlet shop.

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