LIFE'S A BEACH

CityBeach store, Burwood.  A very slick operation that engages the senses.  Quirky merchandising. Good customer service and presentation in-store.  Some problems with items not being priced correctly - discrepancy between sticker price and POS system, was fixed quickly. Interesting to note about the only store in a large mall that was hiring (see earlier posting).

JOBS BOARD

Great to see one retail business hiring.  City Beach, Burwood.  They run a slick operation too and deserve to do well.

MUM'S THE WORD

These retailers seem to have forgotten what Mother's day (this Sunday in Australia) is all about - or perhaps they know something about their target market that we don't.  The City Beach chain (top pic) sells surf and skatewear - and has a very young and mostly male profile.  The second  retailer, Fellas, sells mainly to Fellas and has very little merchandise that would appeal to Mums.  A waste of marketing spend ? or an opportunity to take a  different twist on it like Diva below. (See: http://shoppologist.blogspot.com/2009/05/diva-does-windows.html)Chermside, Brisbane.