SMIGGLE'S YUMMY MUMMIES

Smiggle's Chermside store - focused on Yummy Mummies for Mother's Day - very targeted and focused.

EVERY WOMAN'S MAY

Borders book store, Chermside, take on Mother's Day reflects the diverse nature of its customer base including single women, while simulatneously celebrating what it is to be a woman.  Very clever.

 

MUM'S THE WORD

These retailers seem to have forgotten what Mother's day (this Sunday in Australia) is all about - or perhaps they know something about their target market that we don't.  The City Beach chain (top pic) sells surf and skatewear - and has a very young and mostly male profile.  The second  retailer, Fellas, sells mainly to Fellas and has very little merchandise that would appeal to Mums.  A waste of marketing spend ? or an opportunity to take a  different twist on it like Diva below. (See: http://shoppologist.blogspot.com/2009/05/diva-does-windows.html)Chermside, Brisbane.

DIVA DOES WINDOWS

A couple of Diva stores have recently started using their windows to more aggressively position their brand.  This one, in Redbank Plaza, Qld, shows a certain attitude about Mothers' Day - a unique take that fits with the brand 'voice'.  The style of this poster does seem to be a knock-off of some work I saw at Stewart Dawson's (jeweller) in New Zealand a couple of years back. Imitation is the best form of flattery and all that.

MUM'S GRAND ENTRANCE

At Kmart Sunshine Plaza

MUM'S THE WORD

Much better window from kikki.k after last effort disappointed. Good
use of red suggests value. Simple message yet compelling. QVB.