A couple of Diva stores have recently started using their windows to more aggressively position their brand. This one, in Redbank Plaza, Qld, shows a certain attitude about Mothers' Day - a unique take that fits with the brand 'voice'. The style of this poster does seem to be a knock-off of some work I saw at Stewart Dawson's (jeweller) in New Zealand a couple of years back. Imitation is the best form of flattery and all that.
Dr Stephen Saunders consumer scientist