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May 4, 2009

DIVA DOES WINDOWS

A couple of Diva stores have recently started using their windows to more aggressively position their brand.  This one, in Redbank Plaza, Qld, shows a certain attitude about Mothers' Day - a unique take that fits with the brand 'voice'.  The style of this poster does seem to be a knock-off of some work I saw at Stewart Dawson's (jeweller) in New Zealand a couple of years back. Imitation is the best form of flattery and all that.
from Dr Stephen Saunders consumer scientist at 9:29 PM
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