New product arrivals are fundamental to engaging customers' interest and yet sometimes retailers don't consider how to present new product in an interesting way. This store, Ice in Chermside, has done a particuarly poor job of displaying its new arrivals - see if you can spot the sign (clue: look for yellow), its' very small and tucked away. In addition, the new product simply looks limp on the rack, and really needed to be displayed some other way. Even the mannequin looks tired and disinterested. Perhaps heading straight for the markdown rack ?
Dr Stephen Saunders consumer scientist