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May 25, 2009

JUST OLDER ?

Just Jeans, Miranda, Friday afternoon.  Note the majority of prospective customers entering the store are 35 years+ in sharp contrast to the brand's perceived younger target market and window imagery.  It would be interesting to note whether this is reflected in their sizing, or if there are lost sales opportunities.
















from Dr Stephen Saunders consumer scientist at 3:06 PM
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1 comment:

  1. babblerMay 25, 2009 at 3:35 PM

    I would be curious to know what sizes this store carries, most women know where to find the size they need before they even enter the store. I am one of those women. I suspect they carry jeans in a large selection of sizes being called Just Jeans. I fit the profile of hoping to fit into those jeans! Great blog, glad I stopped by. Regards, Mrs. Slug in Oregon

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