:::||> CONVERT SHOPPER INSIGHTS INTO CASHFLOW <|| :::

retail marketing strategy, consulting assignments, executive workshops, conferences and research services, merchandising ideas, advertising ideas, consumer behavior, shopper behavior, shopper marketing, shopper insight, retail e-commerce


May 4, 2009

STRIKE THREE STRIPES

Adidas store in Queen St mall,  Brisbane - very striking.  However, the cost of delivering this impact is a store which is very dark due to the black, and lacks presentation flexibility.  More recent iterations of the Adidas stores do, however, show a return to the blue Adidas moniker, with much more even and flexible lighting.


from Dr Stephen Saunders consumer scientist at 9:16 PM
Labels: , , , , , ,

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)