YET ANOTHER RETAIL BLOG ?

A FAIR QUESTION, given the plethora of information and opinions available on the Net.

NOW MORE than ever, retailers and advertisers should tune into what consumers are saying, thinking, and how they are behaving. Most retail commentators focus on the state of the retail industry - which is valid, but ultimately limiting - this blog aims to contribute by focusing squarely on the consumer, as all revenue projections are affected by what she or he is thinking and doing. The core idea is: consumer insights can make a difference, they can be turned into actionable concepts and incremental EBITDA. I hope thinking retailers and advertisers alike enjoy the content and find something useful here. I will be looking at the retail experience and advertising, and the touchpoints that make a difference to consumers' lives.

PLEASE DROP me a line if you have any comments or observations.

Cheers.