Michael Hill Jeweller, Warringah. Many jewellers in the mainstream market have very tacky storefronts. Some have an over-preponderance of black - not a colour you associate with joy or celebration. So, it is sometimes a tricky task to balance all the cues. This MH Jeweller store seems to have gone too far the other way - the colours are so bland they say nothing about the brand - except maybe it's 'beige'. I have no doubt the store is operationally efficient - they are savvy operators. Maybe they are selling finance ....Hopefully the customers aren't beige as well.
πππ ππππππππ, πππππ ππππππππ, ππππππ’π
ππππππππ
-
In B2B, companies do not buy. People do. How do you segment your customers?
Almost every company has an answer ready. Customer bases are sliced by
revenue,...
2 days ago

No comments:
Post a Comment