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Oct 22, 2009

Beige is boring - yawn!

Michael Hill Jeweller, Warringah.  Many jewellers in the mainstream market have very tacky storefronts.  Some have an over-preponderance of black - not a colour you associate with joy or celebration.  So, it is sometimes a tricky task to balance all the cues.  This MH Jeweller store seems to have gone too far the other way - the colours are so bland they say nothing about the brand - except maybe it's 'beige'.  I have no doubt the store is operationally efficient - they are savvy operators.  Maybe they are selling finance ....Hopefully the customers aren't beige as well.  

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