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Oct 22, 2009

Tacky promotion undermines good cause

YouSave pharmacy, Warringah.  Now hear this: the McGrath Foundation does great work.  My question is whether the execution of this appeal and promotion was well considered.  Somehow I can't reconcile the orange and blue of YouSave with the pink ribbons and crinkle paper, and then Blackmore's own brand colours.  Not to mention the blue skin suit.....  I am not sure the parties have done themselves any favours with this. It just looks tacky. A case of more is less ?   

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