Jeans West boobs on Pink Week

Jeans West, East Gardens. Make no mistake, supporting breast cancer research or 'Pink Week' initiatives is the right thing to do. So I was interested to note how this business had co-operated with some leading designers to produce a range of tees. The only snag is: if you were proud to be associated, wouldn't you show the merchandise in the window, as opposed to tucked away in the store and barely visible from the entrance ? and why would you use the really small font for 'Pink Awareness Week' ?

It just seems to signal indifference ? And perhaps that the Mimco brand was a more important aspect of this promotion ?