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Oct 7, 2009

Jeans West boobs on Pink Week

Jeans West, East Gardens. Make no mistake, supporting breast cancer research or 'Pink Week' initiatives is the right thing to do. So I was interested to note how this business had co-operated with some leading designers to produce a range of tees. The only snag is: if you were proud to be associated, wouldn't you show the merchandise in the window, as opposed to tucked away in the store and barely visible from the entrance ? and why would you use the really small font for 'Pink Awareness Week' ?

It just seems to signal indifference ? And perhaps that the Mimco brand was a more important aspect of this promotion ?

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