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Oct 2, 2009

Drugs anyone ?


Amcal Pharmacy, Metropolitan centre. An example of very poor in-store POS signage. There is just way too much small-font text here, and no 'impact' image. Just way too hard for someone to read and instantly 'get it'. Probably a 'quantum' waste of money.


from Dr Stephen Saunders consumer scientist at 12:20 PM
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