Coles, Surry Hills. Coles have generally been doing a credible job in lifting their game on in-store price signage and ticketing. However, I thought this ticket shows a fundamental lack of understanding of which colours work in the typically low-lighting levels of supermarkets. The white on yellow simply does not stand out - contrast that with white on red from the nearby ticket. I understand they might have wanted to differentiate their gift card offer, but in this case differentiation has been at the expense of delivering the message.
Mountain Dew: Play The Dew
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[image:
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200]BBDO,
Guerrero have creat...
3 hours ago
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