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Why Should I Pay for Happy Faces? Part4
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This is the final article in a series of Futurelab columns for
consulting.de, focused on making the business case for Customer Experience
(CX). In the firs...
The Power to Do More
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Every time I see this, I wonder if it shouldn't be the exact opposite.
Nobody sells the dishwasher promising people that now, finally, they can do
more di...
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