advertising ideas

JB Hi-Fi, TGV.  Some great advertising ideas here.  I like the consistent and bold yellow colour - one of the most visible in the muted lighting conditions typical of many CBD malls.  In particular I like the advertising ideas of gift card promotion on the security bollards.  This is one of the best executions like this I have seen.  It also helps provide definition to the often busy and visually cluttered JB shopfront.  Note how the catalog boxes are well located, and are clearly picked up by customers. Retail advertising ideas worth thinking about.