:::||> CONVERT SHOPPER INSIGHTS INTO CASHFLOW <|| :::

retail marketing strategy, consulting assignments, executive workshops, conferences and research services, merchandising ideas, advertising ideas, consumer behavior, shopper behavior, shopper marketing, shopper insight, retail e-commerce


Showing posts with label Glue. Show all posts
Showing posts with label Glue. Show all posts

Nov 26, 2009

Glue that Holds the Brand Portfolio together



Glue, Rebel Sport, World Square.  A new Glue store - best described as urban street and sportswear apparel  and footwear - has opened in World Square.  It is notable that the Rebel Sport store has also undergone a brand identity update - check out the logo, which has a welcome softening of the black colours in the Rebel logo, with the addition of orange.  Not a coincidence, I am sure, that both businesses are owned by Ascendia who also own Amart (mainly in QLD).  They or their designer -  clearly like orange and black, and the white accent.