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Showing posts with label T2. Show all posts
Showing posts with label T2. Show all posts

Nov 19, 2009

What Colour is your Tea ?


T2, Pitt St mall.  Impressive display - is there too much choice in this loose leaf tea shop  ?


from Dr Stephen Saunders consumer scientist at 3:54 PM 1 comments
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Aug 19, 2009

T2 Merchandising


Spotted in Bay Swiss store, World Square.  T2 is a vertically integrated tea distributor with retail stores.  Logical, then, they should seek to increase distribution through other cafes.  I thought this display was positioned just right at the counter, and was innovative.  (Excuse poor quality of pic) :).





from Dr Stephen Saunders consumer scientist at 7:41 AM 0 comments
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May 6, 2009

T FOR 2


































Great T2 teashop Chermside mall Brisbane.  Good use of colour, clever brand identity, ambient, experiential lighting.  Taps into growing demand for tea - see entry below. (see http://shoppologist.blogspot.com/2009/04/price-of-tea-in-china.html)
from Dr Stephen Saunders consumer scientist at 5:15 PM 0 comments
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