Is this just Cosmetic ?

Mecca cosmetics, TGV. This retailer uses window decals very effectively, but I did have to wonder whether the techno-jargon is understood by shoppers ? Surely they can find consumer-friendly terms - people get suspicious when they don't understand terms, and are reluctant to ask and show their ignorance. So they walk away.

Forest Nymph Footwear

Novo, TGV. Eyecatching displays. I am not sure it communicates the full benefit of the 'ipanema' footwear brand - but nonetheless attractive.

TIGHT FLIGHT DECK

Flight Centre, TGV, Sydney.  Good example of clever use of tight space and unusual store envelope in a high foot traffic environment.  

NOVO

Novo footwear, TGV, Sydney.  Relatively unusual window display for a shoe store, but attractive.

RED INK

EB Games, TGV Sydney. Looks disastrous.