Cool market music

Rozelle market on Saturday - some great music around, adding to  relaxed atmosphere.  Worth a visit, especially for 2nd hand books.  Who said the 'new frugality' has to be boring ? :)

THE LIGHTER SIDE OF MARKETS

This retail 'fixture' displayed by a market stallholder at the Rozelle market - held on the grounds of the local primary school. :) I wonder what the librarian thinks ? Does the stallholder appreciate the irony ?

LOCAL COLOUR

Colourful market at Rozelle, in Sydney's inner west, yesterday.  Smart operators use colour to set their stalls apart.  Most don't.

14. Why We Buy - Variety #consumer

Sometimes shoppers buy stuff simply because they need a change. Confusing as this is to researchers, most shoppers have a repertoire of brands they choose from, to cover the inevitable stock outs at retail, and as a coping mechanism for 'Affluenza'. However, shoppers have a repertoire of locations as well. The markets are a good antidote for shopper boredom - great variety, and a sense of discovery., because sometimes the malls are just too predictable, and the markets naturally offer a sense of the 'bargain' as well. Good retailers know how to add an element of pleasant surprise into their offerings - whether online or in the shop. Do you know what surprises your shoppers would value ? It should be simple. Insight pays.