Shockingly boring

Newsagents, Bondi Junction.  This is 'jaw-droppingly' poor.  Not only is the display totally boring at a time when other stores are putting their best Christmas foot forward, but this is on one of the busiest walkways in one of the busiest malls in the country.  They appear to have suffered from an imagination failure.  Diaries - even black ones- don't have to be boring !

NEWS FOR YOUNG AND OLD

Video snapshot in the East Gardens mall, Tues lunch-time.  Taken overlooking the news agent / stationer and lotto shop.  Note:

• The aged population - a lot of grey hair - a number of whom require extra seating, and space for mobility aids.
  
• The young families with strollers - again requiring space.
  
• The importance of the front table as a drawcard for impulse purchases.  (Of course the product display has to be attractive - the Price Attack store about 30 feet down the mall, similar location had no takers on its boring table display).
  
• The importance of Lotto as a traffic generator.