:::||> CONVERT SHOPPER INSIGHTS INTO CASHFLOW <|| :::

retail marketing strategy, consulting assignments, executive workshops, conferences and research services, merchandising ideas, advertising ideas, consumer behavior, shopper behavior, shopper marketing, shopper insight, retail e-commerce


May 24, 2010

Tea, anyone ?

T2, Bondi Junction.  Excellent use  of dramatic lighting and colour to create a compelling shopping experience, with a touch of the exotic.


Write the Future ?

Nike poster, Bondi Junction.  Great looking poster - but what does 'Write The Future' mean ?  Whatever happened to the elegant simplicity of 'Just Do It' ?

Brrrr

Crabtree and Evelyn, Bondi Junction. As pretty as it was, it was hard to get excited about this beach display on one of the coldest days of the year.


Fabulous L'Occitane Window

L'Occitane, Bondi Junction.  Colourful, impactful, stands out in a busy mall.



May 19, 2010

Colette looks busy

Colette, East Gardens.  This relatively new accessories store seems pretty popular.  I like the dramatic lighting and decor.

Retail Pain Falls Mainly on the Plain

Eastgardens mall.  Signs of retail pain.  It was quite noticeable how many stores in this busy suburban mall have closed.

May 17, 2010

Sportsgirl splashes colour

Sportsgirl, Broadway.  Colourful window which epitomizes brand attitude and speaks to the target market.  I like the way they continually promote their website.

Go West

Nine West, Broadway.  Cool sale graphic, shows a bit of imagination, but could be better executed for impact.

The Maze at Smiggle

Smiggle, Broadway.  Attractive plasma window - but what are they selling ?

Retail Landscape


May 12, 2010

Drop Pants prices ?

Jeans West, Broadway - very aggressive discounting - drop pants prices ?

Hot az Cupcakes

Cupcake Bakery, QVB/Myer.  Strong merchandising - very tempting.

Two Left Feet, Right ?

WildSurf, Broadway.  Unbelievable, this store's merchandiser clearly doesn't know right from left :)

May 6, 2010

Virgin Blue's new mobile boarding pass system

Innovative !


If you cannot see the email below, please click here to view the online version.
Please add noreply@velocityrewards.vportal.com.au to your contacts or address book list.
Velocity Rewards Welcome aboard American Express Membership Rewards
Velocity Membership Number:    
Hi Stephen

Virgin Blue Check-Mate
Virgin Blue has launched a revolutionary, innovative new process to check-in and board on domestic flights via a traveller's mobile called "Check-Mate". You no longer have to rush to the airport and join the queues, or worry about leaving your on-line boarding pass on the printer, now everything is in your pocket.

Easy Check-in

The mobile app for Virgin Blue's Check-Mate system is the 1st in Australia which lets you check-in from anywhere, when travelling between Sydney, Melbourne and Brisbane. No need to be at your computer, your BlackBerry™ or 3G phone does it all.

Electronic Boarding Pass

With Virgin Blue Check-Mate you don't even need to print out your boarding pass. You'll get a 2D Bar code sent to your BlackBerry™ or 3G phone, which is scanned at the gate.

Book or change your flight

Virgin Blue Check-Mate also allows you to book and change your flight, at the touch of your screen on your BlackBerry™ or 3G phone.

Why not give it a go now?

Access on any 3G mobile at mobile.virginblue.com.au or download the app for Check-Mate from blackberry.com/appworld.

Happy flying,

The Velocity Team.
 
YOUR ACCOUNT UPDATE DETAILS FAQS CONTACT US PRIVACY POLICY
Velocity. Rewards you Faster.
To Unsubscribe from Velocity promotional materials please click here. Once you have logged in to the Velocity Rewards site, please go to the bottom of the "Profiles" page where you can Unsubscribe from future Velocity promotional communications


Apr 29, 2010

Very aggressive offer from JB Hi-Fi - a sign of tough times ?

Spotted on the Interweb - times must be tough - a very aggressive offer.

Foursquare Clever Idea from Jimmy Choo

Source: Creativity Online

Catch a pair of Choos on Foursquare.

Jimmy Choo has launched a Choo hunt on the streets of London using Foursquare. A pair of Jimmy Choo trainers will be checking into various locations around the city. If you catch them up with them onFoursquare before they travel on to their next stop, you'll win a pair for yourself.

Apr 28, 2010

Live teleseminar: Clear thinking is your most valuable work and this is brain Windex.

Hello,

Let's keep this short.

– 90% of your effectiveness as an entrepreneur is determined by how good you are at just 10% of the skills.

– There are only 4 key activities that you are doing more than 90% of the time. It doesn't matter if you are a sophisticated solo-proneur or the boss of 1,000.

– In Chapter 4 of "The Simple Secrets of Gordian Knot Management," Dov Gordon will show you what these are, and help you begin using them immediately.

– If you've already seen Chapter 1, 2 or 3, you know to expect something different; simple, practical and to the point.

– In Chapter 4, Dov will cover:

  • What you need before making your next difficult decision.
  • The structure beneath EVERY disagreement.  Whether with an employee, a customer, a prospect, investor, etc.  Just this insight will grease many rough roads for you.
  • How to focus every conversation on the one thing that will really move it ahead.
  • and more…

– If you join the teleseminar live and stay till the end, you'll get a FREE GIFT:  access to a talk Dov gave on "How to Strengthen Your Negotiating Position."  It's not about negotiation so much as it is about simple things you can do to put yourself in a stronger situation so people do business with you on YOUR terms.

– This will all be during a LIVE teleseminar on Thursday.  To accommodate both coasts of the US and Australia, Dov will be doing this twice.

First Call will be for Australia and Europe:

11pm in Los Angeles (WEDNESDAY night)

7am in London (Thursday morning)

9am in Tel Aviv

2pm in Perth (Thursday afternoon)

4pm in Sydney

Second Call will be  for Europe and the US:

9am in Los Angeles (Thursday morning)

12 noon in New York (Thursday afternoon)

5pm in London

6pm in Capetown

7pm in Tel Aviv

To register, go HERE and scroll to the bottom.

(If you have already registered to get Dov's $149 video free, you don't need to register again.  Just watch for an email from him with instructions on how to join.)

All the best,

Stephen Saunders

The Shoppologist


Apr 27, 2010

Sussan's Sleepwear wide awake

Sussan, East Gardens.  An impressive window from Sussan, somewhat reminiscent of a Peter Alexander style, but very credible lifestyle offering.

and the Ugly

BIG W, East Gardens - shocking waste of high profile selling space, on a busy Sunday afternoon.

The Bad

BIG W, East Gardens - not good having this many out of stocks in a high profile selling position.