Apr 10, 2009

(Source: Internet Retailing)

H&M launches spring collection with interactive catwalk

The .new feature shows outfits being modelled on a virtual catwalk and lets customers select and view outfits, 'try them on' in the retailer's virtual dressing room and comment on them in Facebook. H&M has launched its Spring 2009 collection with an innovative interactive catwalk. Customers can choose to see any of a wide range of outfits being modelled on the virtual catwalk and can then use the 'try it on' feature to see how they could look in real life, using H&M's virtual dressing room feature. Customers can also add outfits to Facebook so that their friends can comment on them.