This video shows the frantic 'last-minute' shopping for Easter eggs at a Coles supermarket on Easter Saturday. A couple of interesting observations. Firstly, Lindt seemed to have no problem selling through their premium, quality stock (about 50% sell-through), while Cadburys appeared much slower moving (about 25% sell-through) at lower price points. Secondly, note the number of shoppers with lists (we got OUR Lindt just in time ...phew). On a more serious note, Lindt have done a superb job of improving their distribution and brand profile over the last year or two. Having a strong, aspirational brand can help in a recession. Lindt's packaging is also a strength.
Mountain Dew: Play The Dew
-
[image:
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200]BBDO,
Guerrero have creat...
5 hours ago
No comments:
Post a Comment