SHARP DICK SMITH

Dick Smith, Broadway, a few weeks after re-opening in new format.  The store looks very sharp.  I especially like the use of the brand iconography in the front, and the fact that neither the yellow nor the black has been overdone.  The decision to remove the Dick Smith face from the brand identity was a courageous one, given he is still one of Australia's most respected figures as measured in a recent poll, but I think it was the correct one.  The light tone for the flooring is also excellent - will be interesting to see how it stands up to wear and tear.