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Jun 23, 2009

REWARD FATIGUE

East Gardens mall, Woolworths-Qantas rewards programme. Interesting how the Woolworths brand name is so low profile, suggesting they are relying on people recognising the relatively new Woolworths logo. Consumer response to this nessage might be a somewhat sceptical, 'so what'.

from Dr Stephen Saunders consumer scientist at 3:06 PM
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