Retail Landscape

Retail Landscape

What Price Perfection ?

Thomas Dux, grocer, Crown St, Surry Hills. Today we paid our first visit to this upmarket grocery store chain, owned by Woolworths. The merchandising was of a very high standard and well up to expectations. The pleasant surprise was that some of our favourite gourmet items were a couple of dollars cheaper. A major inconvenience that they do not have parking, BUT they are right next door to The Winery, a new and very popular wine bar just opened. So... grocery shopping followed by some wine and nibbles... hmm.

Okay, they weren't perfect - the top pic shows the apple wrapper lying on the pristine floor. This should appeal to the pedantic amongst us :) Maybe the store is untouched or unsullied by customers' hands and feet.... there weren't many around.

However, if you are in the neighbourhood, it's well worth a visit. It will be interesting to see who survives out of the now over-shopped Crown St grocery market (3 upmarket stores and counting).... I am betting this one will - in due course.

REWARD FATIGUE

East Gardens mall, Woolworths-Qantas rewards programme. Interesting how the Woolworths brand name is so low profile, suggesting they are relying on people recognising the relatively new Woolworths logo. Consumer response to this nessage might be a somewhat sceptical, 'so what'.

FRESHLY TRUCKED

High profile delivery truck signage looks 'fresh'. New Woolworths livery stands out on a busy Oxford Street. Sometimes overlooked as a consumer 'touchpoint' in 'brand 360' thinking.