MONKEY BUSINESS AT OPTUS

Optus, Bondi Junction. A lighthearted approach to brand identity - works for me, and builds on the previous animals campaigns. Contrary to appearances here, the store was quite busy too.

COVERGIRL COLLAGE

Sportsgirl, Broadway.  Interesting collage approach to their window, showing the various incarnations of 'sportsgirls' - a great way of bringing the brand to life.

FRESHLY TRUCKED

High profile delivery truck signage looks 'fresh'. New Woolworths livery stands out on a busy Oxford Street. Sometimes overlooked as a consumer 'touchpoint' in 'brand 360' thinking.

BETTER BETTS

New look brand identity for this footwear brand,  Miranda.

TIDY DICK SMITH

store in new format and identity, in Westfield Chatswood.  Good use of space in a difficult store envelope.

STRIKE THREE STRIPES

Adidas store in Queen St mall,  Brisbane - very striking.  However, the cost of delivering this impact is a store which is very dark due to the black, and lacks presentation flexibility.  More recent iterations of the Adidas stores do, however, show a return to the blue Adidas moniker, with much more even and flexible lighting.