Tree of Life loses a branch

Tree of Life, Broadway.  Not a good look on a Sunday - one of the busiest shopping days.

Boyz Toyz

AllPhones, Broadway.  Here's something you don't see often - a telecomms retailer dressing up a window.  In this case it was to profile a new Sony Ericsson phone.  I thought it was quite ...eh .. evocative :)

Want lemon with your Bergamot ?

L'Occitane, Broadway.  Would you like lemon with your Bergamot ? A stunning, atmospheric window.

By the way you could always use the lemon for the Coronas :)

Country Road's hang ups

Country Road, Warringah mall.  I think this display must have fallen into the gap between concept and execution.  It does nothing to enhance the merchandise and doesn't convey a message - very bland.

Party at Dotti

Dotti, Broadway.  Party time of the year.  Although they do have a younger customer base, does this ignore their older customers ?

THE FRAGRANT OIL ON DIESEL

Perfume Connection, East Gardens, blokes' new Diesel fragrance. Simple and clear.

FOOT FETISH ?

Hype Shoes, Market St Sydney. Innovative, quirky attempt to drive customers online and great use of 'dead' frontage where the complex is being refurbished.

ADIDAS FOR THE JUMP

Adidas, Pitt St mall.

SPORTSGIRL SPEAKS OUT

Sportsgirl, Broadway. In-store signage encouraging customers to go online and Speak Out. A fresh approach compared to others in this segment. I also like the 'Route66' feel of the signage.

SMIGGLE'S MONEY TREE

Smiggle, Broadway. Fresh content on plasma screen catches attention.

ELECTRIC BLUE SUMMER ?

Dotti Broadway - very early summer feel to this merchandise.

THE GOODS

Bally leather goods, King St, Sydney city, stunning window, aspirational image

DIY BEAUTY DIARY

Mecca Cosmetics, Bondi Junction. Innovative use of the window to inspire and position.

THE LOOK

Portmans, Pitt Street, stunning graphic to cover a dead spot in the store frontage.

SMIGGLE COVERS UP

Smiggle, East Gardens, their new range of umbrellas is quite funky.

THE ITALIAN JOB

Darrell Lea, QVB mall, Sydney. A sweet and confectionery chain. This window is outstanding for colour, vitality, interest, and (apparent) relevance. Great to see this innovation.

REFRESHING BUBBLES

Lush, QVB mall, Sydney. Outstanding fresh and engaging window display. Note: price not mentioned anywhere - how cool is that ?

STACK 'EM HIGH

Louis Vuitton style. King St, Sydney

HOT WINTER WINDOW

SDS, Surf Dive n Ski, Westfield Chatswood - impactful window at the end of the mall.

FOREVER GOOD

Forever New, Broadway. Very high standard of window presentation. Great retail theatre.