Christmas 2009: Frugality vs Abundance

L'Occitane, Broadway.  Bold execution - but is the concept right ?  In my view, for many consumers there is a conflict between the concept of abundance (cornucopia) and  the frugality of  Christmas in 2009.  What do YOU think ?

Want lemon with your Bergamot ?

L'Occitane, Broadway.  Would you like lemon with your Bergamot ? A stunning, atmospheric window.

By the way you could always use the lemon for the Coronas :)

A FRESH APPLE

L'Occitane, QVB - stunning display in front of store to promote new almond apple range.

TEMPTATION AT L'OCCITANE

L'Occitane, Broadway.  A simply stunning window invites interest.

NATURALLY GOOD

L'Occitane, Broadway mall. Outstanding representation of brand values - a bit dreamy about Provence, romantic, warm, homely, natural. All the cues to support this, and they subconsciously reinforce feelings of security and stability.

PROVENCE

In Bondi a very engaging window display with great attention to detail.

A PIECE of PROVENCE

In Bondi Junction. L'Occitaine has great consistency in execution, to a high standard, across most locations.

A GREAT STORE

L'occitaine store Chapel st Melbourne very focused concept well executed. They deserve to do well.

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