The Ultimate Gift Box

QVB. Peace, relaxation and cinnamon facial scrub all in one gift box :)  Nicely presented.

A Recipe for Success

Kikki.k QVB.  Great presentation and cross-selling makes this a standout display.  The simplicity of the colours works well too.

A Melting Snow Queen ?

Lush, QVB. A tough sell when it is 35 degrees Celsius outside in an early Southern Hemisphere summer.  Still, their windows are entertaining.

Minority Report

QVB.  Interesting to see this guy typing on the 'keyboard' projected onto the table.  Does anyone know what the technology is ?

Mirror Mirror on the Wall

Sportsgirl, QVB.  No shortage of mirrors in this good-looking display, positioned right at the front of the store in this high foot traffic mall.  Great merchandising, and customer-friendly despite the obvious risk of stock loss.

Jingle Balls

Darrell Lea, QVB.  Attractive merchandising of Christmas product.  Simple colour combinations.

The Teenager's Bedroom Merchandising approach

Paul Dane, QVB.  I fail to see how this store can operate effectively with stock lying everywhere in no apparent structure - it's almost as though it's been merchandised to look like a teenager's bedroom :(

Why you want good lighting

Tarocash, QVB.  In one of the country's busiest malls 8 weeks out from Christmas, new range in stock, sales are sluggish - this is not a good time to have your lighting less than fully functional.  This example neatly illustrates why it is so important.

Top of the Tree

QVB - 3 storey high Christmas tree - a destination in itself.

Spot the Staff Member

Lush, QVB.  Can you spot the staff member ? Hint: look for green hair.  Call me old-fashioned but despite the quirky nature of the Lush brand, I thought their key differentiator was 'natural' - which  green hair is not.  Besides it clashes with the product, which is not easy to do :)

'Tis the season for ... a sale

Woosh, QVB.  This store, like many others - at least 50% in this very busy CBD mall - is on 'sale' - whether 'pre-Xmas, mid-season or whatever'.  It is shaping up like a difficult Christmas season (profit-wise) for many retailers.

Beautiful

QVB, stunning mall Christmas tree - more to follow. It put me in a good mood straight away :)

Retail Fairy Tales

Lush, QVB.  This window is interesting for the attitude it conveys about the Lush brand - fun, whimsical, light hearted, cheeky, optimistic.

How Lush is that ?

Lush, QVB.  A great example of 'engaging the senses'.  Lush is well known for its aromas, but note use of colour and light.  Also worth noting from an operations perspective is the staff member's tidy uniform, her smile, and the clean lines in the store fixtures to offset the visual 'clutter' of the product.  Perfect balance.

Is Diesel over-claiming ?

Adidas, QVB.  Personally I think Diesel might be stretching it with this line.  What do you think ?

Seriously Hot Lips

Gift shop, QVB.  Dramatic lighting adds to eyecatching product display.

A Rush of One-Legged Visitors ?

Paul Dane, QVB.  This store (which sells dresses, shoes and accessories) is either seriously over-stocked or seriously under-sized.  Mall retail space is very expensive and many retailers try to maximize the amount of stock they display - they also often have very little storage space on-site preferring to utilise floor space as selling space. 

However, this is often self-defeating - the store becomes so cluttered that it puts shoppers off and detracts from presenting a quality image.  This, and other Paul Dane stores, seem to be examples of this.  While the chain's young target market may not mind, I question whether they are making the sales they should from the space.  

In New Zealand and in some Scandinavian countries there is a custom that you remove your shoes when entering someone's home.  Maybe this store had a rush of one-legged visitors ? Or is the shoe on the other foot ?

 

White Hot Execution

The Body Shop QVB. This is a great example of a retailer thinking through their marketing. The campaign idea of 'White Hot Summer' in the window is reflected as soon as you walk into the store and spot the promo table. This makes the window work that much harder and helps to quickly convert busy browsers in this high-traffic location. And, as with all campaigns from this retailer, the presentation standards are high.

Packaging the Fragrance

Marc Jacobs Lola, Perfume Connection, QVB.  Eyecatching packaging.

Coffee vs Sex

Gift Shop, QVB. Engaging window - especially the card message :) the lighting makes the display come to life.