Looking after Rudolph

Plenty, Bondi Junction.  Cute looking quirky product this Christmas. For the reindeer in your life :)

The Ultimate Gift Box

QVB. Peace, relaxation and cinnamon facial scrub all in one gift box :)  Nicely presented.

Sportsgirl goes lifestyle

Sportsgirl, East Gardens.  I was intrigued to see that Sportsgirl has gone into lifestyle gifting.  It makes sense for Christmas given their clear customer profile and positioning, and their history in selling accessories.  However, it will be interesting to see how they go in this competitive market - not many apparel retailers have successfully added a lifestyle dimension.  I give them a better chance than most.

Seriously Hot Lips

Gift shop, QVB.  Dramatic lighting adds to eyecatching product display.

Coffee vs Sex

Gift Shop, QVB. Engaging window - especially the card message :) the lighting makes the display come to life.

5. WHY WE BUY- GIVING #consumer

The gift market is one of the toughest categories to define and manage. What constitutes a gift ? Well, anything... Who buys gifts ? Well, almost anyone...... However, the joy of giving (as opposed to the chore of buying a gift) is a powerful emotion and creates all sorts of positive opportunities for brand association. In today's markets as consumers have re-evaluated their consumption, so have the dynamics of gift-giving changed. Do your customers value gifts with social benefits (eg. sponsoring a child, planting a tree, carbon offsets and so on). Have you asked them what is important to them ? It might surprise you how much people love to give. It should be simple. Insight pays.