Tarocash, QVB. In one of the country's busiest malls 8 weeks out from Christmas, new range in stock, sales are sluggish - this is not a good time to have your lighting less than fully functional. This example neatly illustrates why it is so important.
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In B2B, companies do not buy. People do. How do you segment your customers?
Almost every company has an answer ready. Customer bases are sliced by
revenue,...
2 days ago
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