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Nov 19, 2009

Good old fashioned catalogue


The train, North Shore.  Interesting to see this Gen Y passenger work her way through a few retail catalogues on her train journey- Target, KMart.  It is worth remembering that, despite the focus on newer 'sexier'  digital technologies,  many retailers and shoppers still find catalogues useful.



from Dr Stephen Saunders consumer scientist at 12:10 PM
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