Nine West, The Met Centre, George St. A great example of merchandising using the 'three-style' principle. The eye is attracted more to threes than either twos or fours. I liked the way the stock is presented as though something special, with the lighting and the wall fixture. I think the use of the yellow shoe in the front is very clever.
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In B2B, companies do not buy. People do. How do you segment your customers?
Almost every company has an answer ready. Customer bases are sliced by
revenue,...
2 days ago
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