Be Naughty (kids) this Christmas ?

Cotton On, Broadway.  Fairly predictable that this retailer would be pushing the envelope on 'kids with attitude' - 'be naughty this Christmas' (bottom right).  I wonder how they are travelling in terms of sales ?  I guess it could have been worse - based on  past performance they might have had a Christmas t-shirt that said 'Be my Christmas Bitch' or something ....