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Nov 4, 2009

Clutter Closes Wallets


Strandbags, East Gardens. A cluttered retail store can close wallets quicker than you can say 'Strandbags'.  Unfortunately this store is not an isolated example.  The clutter just makes it too hard for time-pressed shoppers.  It also devalues the product,  hence why you have to offer 25% off a leading brand.

from Dr Stephen Saunders consumer scientist at 12:55 PM
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