Strandbags, East Gardens. A cluttered retail store can close wallets quicker than you can say 'Strandbags'. Unfortunately this store is not an isolated example. The clutter just makes it too hard for time-pressed shoppers. It also devalues the product, hence why you have to offer 25% off a leading brand.
𝐁𝐈𝐆 𝐇𝐎𝐒𝐏𝐈𝐓𝐀𝐋, 𝐒𝐌𝐀𝐋𝐋 𝐇𝐎𝐒𝐏𝐈𝐓𝐀𝐋, 𝐃𝐎𝐂𝐓𝐎𝐑’𝐒
𝐏𝐑𝐀𝐂𝐓𝐈𝐂𝐄
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In B2B, companies do not buy. People do. How do you segment your customers?
Almost every company has an answer ready. Customer bases are sliced by
revenue,...
2 days ago